Redis
The social media handle manager is responsible for all processes and deliverables necessary to build Redis' social media brand and audience, including content creation and strategy, reporting and analytics, stakeholder management, crisis communications and social listening, and employee advocacy. During my time at Redis, I launched 3 new social programs (social listening, employee advocacy, advanced reporting and analytics) and provided social support for a company-wide rebrand and 3 high-intensity community events.
Client/
Redis
Role/
Social Media Manager
Year/
2021-2022
Redis Feed, December 2020
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+37% follower growth
+32% published posts
+9% impressions
+4.7% engagements
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Established social listening platform to monitor public sentiment during company rebrand
Introduced company-wide employee advocacy platform
Built automated dashboards for advanced reporting and analytics
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-Designed social assets for company rebranding under new brand guidelines; Monitored social networks for employee leaks and/ or speculation
-Designed social strategy for high-value event campaigns; designed and animated supporting social assets
-Established crisis communication strategy to identify and internally escalate negative or sensitive social content to the correct owners
Redis Feed, August 2021
Building Social Branding (Left)
Rediscover Magazine (Bottom Left)
RedisConf (Bottom Middle)
Break the Data Matrix Campaign (Bottom Right))
